BRIEF
Philips Precision Diagnosis General Imaging group needed a robust demand generation campaign to announce their new Philips ultrasound technologies. The objectives were to convey stories that integrate product benefits, and to frame our creative in human terms. These stories would be culled from expert testimonials, specialist interviews and the highly-knowledgeable global teams within Philips. Our work required distilling this detailed and technical information into compelling visuals and stories that would appeal to their target audiences.
SOLUTION
Meeting ambitious deadlines while remaining flexible to shifting priorities, we collaborated with the client in planning messaging strategy, using design templates to create a package of digital assets including emails, banner ads, social posts, landing pages, video, sales enablement tools and long-form articles. While navigating legal and regulatory requirements, each asset was strategically targeted to health care systems’ key personas (head of non-invasive imaging, imaging technicians, sonographers and radiologists). We also provided strategic direction and localized content to improve existing communications and deliverables.
IMPACT
Beyond content creation, our work met a global challenge through a customized workflow. By integrating content creation and localization early in our process, we provided region-specific content and enabled campaigns to be available to non-US regions in a shorter timeframe.
INCREASING DEMAND THROUGH TARGETED CONTENT
Messaging Strategy
Copywriting
Graphic Design
Iconography
Video
Localization & Transcreation
