BRAND.

EXECUTION.
OPTIMIZED.

Together we can make a difference

With vast experience in new product launches and brand refreshes, our work engages consumers at multiple touchpoints.

For over 50 years we have used multiple communications platforms to engage target audience segments who shop in various distribution channels.

 

We think strategically and solve creative challenges that get the sales results our clients have come to expect from Spark.

We helped a start-up enter the competitive frozen food market with unique Bayou-inspired packaging. In short order, they gained distribution in over 1,200 c-stores.

We helped a start-up enter the competitive frozen food market with unique Bayou-inspired packaging. In short order, they gained distribution in over 1,200 c-stores.

50 years of award-winning creative.

Trusted experts in design execution.

Proven results for brands.

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Our time-tested, results-driven approach ensures confidence in both process and outcome.

Proven success across channels and sectors comes with experience, and the commitment to staying on-trend and culturally relevant in a world of rapid change.

IRI data showed a 4% sales increase immediately after the redesign, and the brand grew a total of 24% in the following 2 years. 

Following the redesign, sales outpaced the category by 17%, and gained national distribution. 

As curious, committed, and collaborative people who love what we do, we believe in the power of creativity.

 

We’re passionate about making a real difference to our partners.

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Spark’s design work is cutting edge and always deepens the emotional connection between our brands and consumers. But there’s more behind the fact that we have collaborated with Spark for over 15 years. It is a true WIN WIN partnership.

- TH Foods

Your packaging design system has legs! Consistent best-in-class brand impression, flexibility when needed, and proven success across our diverse product categories.

- Snap-on

It’s one thing to deliver creative that checks the boxes. But Spark delivers creative that breaks away from trends and compels shoppers at the same time. Plus, their responsiveness stands apart. I feel like I am the most important client.

- Smithfield Foods

We created a new brand from the ground up including naming, design, photography and sell-in materials for both club and retail channels. 

“The trade show was fantastic! One of the best responses to a new brand that I have ever experienced. Top retailers in the country expressed solid interest.”

C&G Chief Marketing Officer

We engage in every step of the consumer journey: pre-sales, packaging, sales support, ecommerce and retail promotions, and we ensure continuity across the entire development process.  

Our multi-channel, global packaging system has adapted to over 3000 products across a variety of packaging forms and product requirements, including localization.

IRI data showed a 4% sales increase immediately after the redesign, and the brand grew a total of 24% in the following 2 years. 

IRI data showed a 4% sales increase immediately after the redesign, and the brand grew a total of 24% in the following 2 years. 

Decades of experience in medical content development streamlined our delivery of a comprehensive range of marcom assets for Philips Precision Diagnosis.

We’re a global design agency.
As specialists in branding and packaging, we inspire consumers and drive brand success.
 
We live by the power of creativity, consumer insight and leveraging technology for speed-to-market.

Using consumer insights to determine the nuances of equity and the communications triggers that drive purchase, we deliver inspired and strategically sound creative solutions.