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EYE CATCHING.
SMILE SPARKING.
SHOPPER STOPPING.

Creative that compels purchase.

We live by the power of consumer insight, ROI-driven design and leveraging workflow technology for speed-to-market.

We helped a start-up enter the competitive frozen food market with unique Bayou-inspired packaging. In short order, they gained distribution in over 1,200 c-stores.

We helped a start-up enter the competitive frozen food market with unique Bayou-inspired packaging. In short order, they gained distribution in over 1,200 c-stores.

50 years of award-winning creative.

Trusted experts in design execution.

Proven results for brands.

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"The packaging refresh has been a huge hit with current retailers and has opened doors with prospects.
You nailed it!"

Heartland Produce Company

Shopper behavior has changed. 
Competition is intense.
 


For over 50 years our ROI approach to creative has delivered commercial results and growth for brands.

IRI data showed a 4% sales increase immediately after the redesign, and the brand grew a total of 24% in the following 2 years. 

Following the redesign, sales outpaced the category by 17%, and gained national distribution. 

As a curious, committed, and collaborative people, we're passionate about our clients' success.

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Spark’s design work is cutting edge and always deepens the emotional connection between our brands and consumers. But there’s more behind the fact that we have collaborated with Spark for over 15 years. It is a true WIN WIN partnership.

- TH Foods

Your packaging design system has legs! Consistent best-in-class brand impression, flexibility when needed, and proven success across our diverse product categories.

- Snap-on

It’s one thing to deliver creative that checks the boxes. But Spark delivers creative that breaks away from trends and compels shoppers at the same time. Plus, their responsiveness stands apart. I feel like I am the most important client.

- Smithfield Foods

We created a new brand from the ground up including naming, design, photography and sell-in materials for both club and retail channels. 

“The trade show was fantastic! One of the best responses to a new brand that I have ever experienced. Top retailers in the country expressed solid interest.”

C&G Chief Marketing Officer

We guide every step of the process:
 
Branding and strategy
Graphic design
Prototyping & visualization
Adaptation & localization
Print management

Eliminating hand-offs and ensuring continuity across the entire development process boosts innovation and cuts lead times.

Our multi-channel, global packaging system has adapted to over 3000 products across a variety of packaging forms and product requirements, including localization.

IRI data showed a 4% sales increase immediately after the redesign, and the brand grew a total of 24% in the following 2 years. 

IRI data showed a 4% sales increase immediately after the redesign, and the brand grew a total of 24% in the following 2 years. 

Decades of experience in medical content development streamlined our delivery of a comprehensive range of marcom assets for Philips Precision Diagnosis.

Specialists in branding and packaging.
Inspiring consumers to drive brand success.

Our work engages consumers at all touchpoints:

 

Pre-sales

Packaging

Sales support

Retail promotions

E-commerce

With vast experience in brand revitalization, new product launches and brand extensions.

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