BRIEF
Microsoft manufactures a diverse range of Surface and PC accessories, from power supplies and audio docks to its innovative Ocean Plastic Mouse, made from recycled ocean plastic, using waste recovered from oceans and waterways. They wanted a partner who could optimize the production of all packaging and marketing deliverables across a plethora of support products and channels.
SOLUTION
Spark and Microsoft partnered to build a streamlined platform that operates globally and connects business units to transform and automate the creative production process. Packaging, video and website assets can be localized at scale and speed to promote launches and on-going sell through campaigns. The entire process is ISO certified ensuring a framework for security, privacy and quality management.
IMPACT
PUTTING A SPOTLIGHT ON THE SUPPORTING ROLES
Digital localization
Packaging localization
Video localization
Tool integration
Workflow management
ISO compliance
