BRIEF
Kwik Trip is a chain of convenience stores with locations throughout the USA’s Midwest. Our objectives were to redesign their existing Cheese Mountain Pizza (CMP) packaging to improve shopability and relevance to families and male shoppers. The brand needed to integrate into the recently revamped store brand, The Kwikery. However, because their pizzas are promoted independently and CMP is one of their hottest selling items, a unique and ownable look was needed.
SOLUTION
To live well within The Kwikery line of offerings, while having a strong Cheese Mountain brand presence, required a revolutionary change. Our solution balanced the hierarchy of communications, making the brand hero to enable easy promotion. We created a proprietary brandmark, then added personality and fun. We addressed flavors, crusts, and photography, then extended to the full line of take & bake pies, fully-cooked pies and individual slices.
IMPACT
Our design provided top-notch brand impact on shelf and elevated the quality perception.
"Thrilled with our successful Spark design partnership! They nailed the brief on the first round - finally bringing our Cheese Mountain Pizza Brand to life under our revived food brand, The Kwikery."
Kwik Trip, Inc.
INTEGRATED,
YET INDIVIDUALIZED
Creative Strategy
Brandmark Creation
Packaging Design System
Photography
Project Management
Private Label
