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Challenge
EA sought to outsource their packaging production and operations to external partners, allowing their in-house teams to concentrate on game development and publishing. The initiative encompassed design, artworking and localization.
Solution
We took responsibility for all creative functions and developed a workflow platform integrated directly with third party publishers and automation tools. Transparency tracking was embedded to eradicate bottlenecks.
Results
Substantial savings of $2.5m.
“When my sh*t's f*@%ed up, you unf*@% my sh*t.”
EA
Packaging Operations
EA
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