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Digital Images That Sell

Photorealistic product renders are a game-changer.

No7’s product images are CGI. Here's why yours should be too.

Enticing consumers effectively online and on social channels is imperative for consumer brands. Beautiful, accurate representation is paramount – but how? For brands like No7, CGI renders have proven to have the answer.

When we first began using CGI with No7’s owner Boots, it was to support prototyping and design development. But as the image quality reached truly photorealistic levels, it opened up the potential to eliminate photography and create high-resolution marketing assets ahead of manufacturing. Today, these digitally generated visuals enable campaigns to be launched before the first tube, bottle or pot has rolled off the production line, and with greater freedom to manipulate, group and reuse images, as required.

Brands can also enjoy impeccable brand consistency and quality - without the costs and logistics of repeated photoshoots. Combined with smart asset management (cataloguing) of the renders, they drive high levels of asset reuse. Being able to size, scale, zoom and rotate images to suit different backgrounds and placements, is something traditional photography simply can’t compete with. With renders, it’s quick and easy to apply the product image to different backgrounds and to suit specific placements, in various groupings - all while keeping brand and colour accuracy intact. Need to place the product image in a video end frame, digital out-of-home, social media and a print 96-sheet? Done.

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