Starting with consumer insight, we developed a new brand and packaging identity for Snap-on that reinforced their desired profile: Rugged. Dependable. Versatile. Led by "product as hero" photography, we rolled out the concept across their wide and diverse portfolio of packaging, incuding speciality and promotional packs. Through clearly defined packaging guidelines, we also ensured they extended to 3rd party licenced product lines and merchandising. 

“Your packaging design system has legs! Consistent best-in-class brand impression, flexibility when needed, and proven success across our diverse product categories.”

Snap-on Tools