We helped Farmland Foods launch a new plant-based subrange within 6 months. Delivering photography with strong appetite appeal, we crafted packaging with QR codes linking to recipe ideas, to overcome consumers’ lack of confidence in preparing meat-free meals. We also produced graphic standards manual, point-of-sale components, recipe booklets, sales support tools, couponing and internal brand ambassador graphics, as well as social imagery.

“Spark's design work always opens our eyes to new ways to visualize our brand...Spark always delivers with fresh, compelling design.”

Smithfield Foods