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As a long-term partner to Boots, we identified an opportunity to significantly improve their product images through innovation. We replaced costly, time-consuming, and cumbersome product photography with pin-sharp, colour accurate 3D CGI product renders that can be used in limitless arrangements and angles across e-commerce, in on- and offline promotion, and on packaging. Created from artwork before product manufacture, they accelerated launch campaign development. Carefully classifying each product type, its colours, materials, and dimensions, we also created an asset library of 120+ products, ready to reuse, update, rotate, adapt, group together, or add to in future, ensuring brand consistency and maximizing efficiency.

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