BRIEF
Spark and Microsoft partnered to build a platform that manages the workflow for high volume adaptation launches, transforming the product launch production process across packaging, web, static digital and video assets. Fully integrated tools remove the complexity and speed the launch process. Localization and culturally sensitive transcreation assets are created, with routine tasks automated and creative review. The entire process is ISO certified ensuring a framework for security, privacy and quality to manage these highly confidential launches.
SOLUTION
Spark and Microsoft partnered to build a platform that manages the workflow for high volume adaptation launches, transforming the product launch production process across packaging, web, static digital and video assets. Fully integrated tools remove the complexity and speed the launch process. Localization and culturally sensitive transcreation assets are created, with routine tasks automated and creative review. The entire process is ISO certified ensuring a framework for security, privacy and quality to manage these highly confidential launches.
IMPACT
An automated workflow shortened the digital supply chain, mitigated the risk of quality failure and reduced human effort and production costs. Over the span of our partnership, we've created over 125,000 digital assets and 98,000 packaging assets in 162 cumulative markets and 71 languages.
SURFACE NEW PRODUCT LAUNCHES IN THE SAFEST OF HANDS
Digital localization
Packaging localization
Video localization
Tool integration
Workflow management
ISO compliance
