BRIEF
Microsoft needed a partner who could localize large volumes of their X Box video files on a daily basis and re-create high quality video content for local markets. Translated texts needed to be localized into specific languages along with animation correction. Standards needed to meet ISO requirements.
SOLUTION
Our dedicated and talented team of creatives and engineers, use several programs such as scripted After Effects automation to make the in market changes to the original source film, reducing repetition and improving scalability. Adding synchronized voice-over captions or audio files recorded in the target language. The team also managed the publication of the final video files.
IMPACT
Spark has a dedicated agency team who are highly knowledgeable of Microsoft's brand identity and technical requirements. They are
able to produce thousands of localized launch videos each year at speed and all within an ISO accredited secure workflow.
"Spark has enabled Microsoft to massively increase the scale of our business."
Microsoft
HYPER LOCAL CONTENT TO EXCITE GAMERS WORLD-WIDE
Video localization
Subtitles
On-screen text
Voice over
ISO compliant
