Winning Moves asked us to create promotional videos for their much-loved board and card game brands, to drive purchasing across online and digital channels. They were looking for an approach that would also facilitate the easy and efficient creation of adaptations.
First getting to grips with how each game is played (aka playing games), we were then able to create clear and succinct videos. We used 3D CGI tools to craft templated, customizable lead executions with unlimited adaptation potential for sell-in, online and retail assets, as well as in internal communications.
Using 3D CGI models eliminated the need for hand actors, and our templated approach enabled easy personalization and localization across languages and territories, and adaptation across brands and franchises.
“We absolutely love our videos - you guys are now our go-to agency. Thanks for always being so reliable and making sure everything is always of the highest quality.“