For the launch of Netflix' highly anticipated global fan event, Tudum, they asked us to produce their global digital campaign. Fast.
Assembling a dedicated team of expert creatives and project managers, and drawing on technical experience and tools, we built a system to manage the complexities of multiple format and multi-language creative adaptation and localization needs, enabling us to deliver assets fast and efficiently.
We delivered 881 formats in 31 languages in 19 days (4 days ahead of schedule) and the campaign smashed year on year expectations. But we didn't stop there, and have already implemented strategic initiatives for further process improvements next time.