Universal Pictures asked us to manage the adaptation of their theatrical trailers for short form online promotional use on Amazon. The content output has to meet specific duration and technical requirements, but the creative storytelling must remain representative of the film, and of course compelling for the audience.
Ingesting the full length trailers, we oversee the creative edit process, retouching where necessary and delivering in the correct language and specification for Amazon. We work with multiple stakeholders, including the platform itself, to ensure the deliverables meet all requirements and showcase the trailers to their full potential.
A streamlined video adaptation and delivery process, at low touch for the client, with editorial and creative quality maintained.