After years of creating one-off promotional packages and utilitarian core packaging, Snap-on was looking to merchandise in a way that would support its “best-in-class” reputation with professional mechanics. Research indicated that the key equity was in the color red, as it had powerful connections to the brand. Brand consistency across a broad range of packaging forms and the incorporation of multiple languages also needed to be considered.
We developed a brand lock-up and packaging identity for Snap-on that reinforced their desired profile: Rugged. Dependable. Versatile. Led by "product as hero" photography, we rolled out the concept across their wide and varied portfolio, including core, specialty and promotional packs. Through clearly defined packaging guidelines, we also ensured their new look extended to third-party licensed product lines and merchandising.
Our design has elevated the value of the brand and created a premium and consistent impression within their mobile storefronts. The system has been applied to over 3,000 SKUs over the past few years.
“Your packaging design system has legs! Consistent best-in-class brand impression, flexibility when needed, and proven success across our diverse product categories.”