Prime Video landed an opportunity to exhibit at PAX, Australia’s leading expo for gaming and gaming culture. Rather than just playing their shows on big screens, Prime Video asked Spark to create a unique interactive space that encouraged attendees to ‘go deeper’ into content, embrace their inner fandom and embody their new tagline “See Where It Takes You”. The expo also coincided with their key release “The Lord of the Rings: The Rings Of Power”.
While most exhibitors kept to open plan booths, we enclosed the Prime Video experience in branded walls to create a more intriguing “Corridor of Curiosity”. We filled the 18x15m floor with three tent pole activations; an escape room challenge for “The Boys”; an interrogation room and themed shooting range for "Jack Ryan”; a Middle Earth realm with show costumes and props for “Rings of Power”. All environmental art was created net new, inspired by the show set designs. Attendees were rewarded with PAX exclusive merch and lit up socials with their experiences.
Overall, the success of this project demonstrated our team's ability to understand and execute a brief to the highest standard, creating an impactful display that resonated with both our client and their customers. We are proud of the impact this project had and believe it will serve as a benchmark for future creative display projects.