When tech innovators Microsoft Surface partnered with fabric pioneers Liberty of London to release a limited edition device, we jumped at the chance to deliver window displays and pop up shops infused with botanic beauty. Based on an 'art meets technology’ theme, the project needed to flourish and attract within each collaborator's London flagship stores.
We took the bespoke art nouveau patterns from the device to create oversized prints and bursts of floral clusters across multiple materials. Illuminated risers, window glorifiers and podiums provided focal points to promote the device, while permanent fixtures were adapted to enhance storytelling with photos, videos and original artefacts. The final result was an enchanting chapter in the Surface storybook.
The project was a celebrated success. The clients were thrilled with the outcome, highlighting the quality and creativity of the displays. The executions created connections with an exceptional target audience and helped drive the limited edition run to sell out fast. And to top it off, our creative was recognized by winning Best Non Fashion Retail Concept at London's VM & Display Awards 2023.