Together with our long term client, the No7 Beauty Company, we identified an opportunity to significantly improve their product images through innovation. The aim was having higher quality, more consistent images with high reuse rates.
We replaced costly, time-consuming, and cumbersome product photography with pin-sharp, color accurate 3D CGI product renders that can be used in limitless arrangements and angles across e-commerce, for on and offline promotion, and on packaging. Carefully classifying each product type, its colors, materials, and dimensions, we also created an asset library of 120+ products, ready to reuse, update, rotate, adapt, group together, or add to in the future.
Accelerated launch campaign development, seamless brand consistency and image quality, with maximum reuse efficiency. Our renders have even starred in end frames for TV advertising!