Meeting ambitious deadlines while remaining flexible to shifting priorities, we created a robust demand generation campaign for Philips’ new ultrasound technologies. We collaborated with the client in planning messaging strategy, using Philips’ design templates to create a package of digital assets including emails, banner ads, social posts, landing pages, video, sales enablement tools and long-form articles. Navigating legal and regulatory requirements, each asset strategically targeted health care systems’ key personas (head of non-invasive imaging, imaging technicians, sonographers and radiologists). We also provided strategic direction to improve Philips’ existing communications and deliverables.