Positioning a growing brand to become the master of the better-for-you snack offerings.
Research showed that the foundation of the Crunchmaster brand had become diluted. Our overall objectives were to update the graphics, simplify the shopping experience and gain trial. And, because the brand was growing, we also needed to create a system to handle various line extensions, and to differentiate between “core” and “artisan” products.
The redesign features photography with strong appetite appeal, flavour naming to resonate with today’s shopper, and a system that builds the brand while distinguishing the various platforms.