As the number of online and digital platforms – both transactional and streaming – has grown to meet shifting consumer demand, the resulting fragmentation of creative requirements has become a significant challenge for content produces.
Our digital asset distribution solution is a blend of creative design and adaptation expertise, integrated and efficient workflow technology, with seamless translation and localisation added where required – all project managed by a dedicated team. Underpinned by a continuously updated specifications database, it’s a streamlined solution for asset generation and delivery, with centralised creative adaptation across all languages and formats at low cost, high volume and rapid turnaround.
It eliminates the ongoing strain of managing a high number of unique specs and manually servicing them all, replacing it with a highly efficient process that safeguards creative quality and brand consistency while reducing demand on internal client teams. Bringing automation and centralisation to standard schedule-based assets, it also enables greater focus on and more time for customised ad hoc creative.
Delivery of assets is performed through both a self-service system, where platforms and partners can obtain assets themselves, and a fully managed service, where we have access to the destination platform’s systems and act directly on behalf of content owners. The resulting agility makes it fast and easy for content owners to launch new titles on existing partner platforms, and to launch their range on new platforms.
