A silent salesman for the software category.
Creating a demonstration-based retail fixture posed many challenges, especially the delivery of assisted demos. This was solved by gaining the store buy-in prior to display implementation. Most stores either developed a roster or specific hours in which demos were available.
We created a stock-holding display unit that was on brand, and when unassisted, it integrated a “silent salesman” mode by flicking HDMI pathways that would roll demonstration content on the integrated LCD screen.