Our approach to video localisation for Xbox has been honed over many years, continually refining the workflow, quality and security. Working from multiple formats of source files, our video production team are experts in the likes of After Effects, adding automation where possible to increase quality and save time.
Major events such as E3, GAMESCOM and X019 drive huge spikes in volume and heightened security considerations. In the lead-up, all product details are kept on a need-to-know basis, with information handed off at the last minute. During production, files are created by the smallest team possible, under tight security. Project managers within the Spark video team manage the release of all videos to the minute; from complete embargo to blanket coverage on social media within minutes of announcement.
“Shout out to the team for their stellar work getting the videos out the door this week .There were a lot of last minute requests to compress schedules .The Spark XBOX team were amazing.”
– Program Manager
We routinely create up to 30 videos in a 3-day window, in 25 languages from Arabic to Mandarin, for multiple platforms (be it Twitter, Snapchat or YouTube and various gaming channels), all with their own format requirements…resulting in 1,200+ video files. Our team’s mix of expertise and automation facilitates this process, from translation to review and automated, precisely-timed release, all from within our proprietary system.
Year-on-year volumes increase with the expansion of formats and platforms, while lead times are squeezed as the threat of leaks grows with social media fame. Our client is always impressed at the speed and quality that we deliver under these extreme pressures.