Wowing consumers with beautiful packaging and the client with our supply chain expertise.

TomTom’s first ever Sport watch needed packaging that could create excitement and desire whilst fulfilling the production and delivery demands of multiple merchandising combinations.

We displayed the unique watch proudly on a cool Perspex - topped plinth. Beneath it, extra levels contained various accessories depending on the model, resulting in a theatrical opening experience. This modular approach proved to be beautiful to look at and also enabled unprecedented streamlining of production and supply.

This Sport Watch is now TomTom’s flagship product and our structural and graphic design is still the benchmark for all their new product launches.