Interactive Out-of-Home Advertising
Our ability to fuse creativity and technology was put to the test through our partnership with Exterion and Disney. We were asked to create content for a last minute out-of-home media opportunity to promote the release of Star Wars: The Last Jedi. In less than a week, our team understood the capabilities of the interactive touchscreen shopping mall sites and produced video-rich microsite displays. Shoppers were invited to discover their dark or light side and engage with content from the movie.
The results were unprecedented with over 40k interactions and longer than average dwell times. The force was strong with this campaign.
