Creating a professional image with flexibility, scale and consistency.
Our objectives were to merchandise a large and growing product range in a way that supports Snap-on’s “best in class” reputation with professional mechanics around the globe. To them, it’s all about earning power. Any changes we recommended needed to reinforce the brand profile at every level: Rugged. Dependable. Versatile.
Surveys indicated when pros heard the “Snap-on” name they saw “red”…in a positive way, of course. That’s the foundation on which our core packaging concepts were constructed. Our commitment to “product as hero” photography and simplified feature/benefit communication brought tool detailing to life.