Brand boosting redesign to drive sales.

Up and down the Eastern seaboard, seasonal ham is synonymous with Smithfield. They sought our expertise to elevate their commodity ham line.

We identified an emerging trend that consumers were preparing more meals at home over the coming 2-4 years. So, we collaborated with Smithfield to bring a new sub-brand to market.

Our vision was to compel shoppers to pick up multiple packs at the point of purchase, rather than a single item on their shopping list.

We combined mouth-watering photography with distinctive recipe ideas on peelable labels, and created the name Anytime Favorites to drive home the everyday eating occasion.

With 20 skus launched in the first year, distribution increased across all retailers and sales rose 15% above the competition.