Celebrating Mickey’s 90th anniversary.
The Walt Disney Company SEA (South East Asia) challenged us to create an exciting campaign for their local markets (Indonesia, Malaysia, Singapore and Thailand) to celebrate the world’s most famous mouse for his 90th anniversary.
The key objectives were to make the anniversary prominent across all omni-channels (retail, online, social) and encourage customers (young adults as well as families) to create and share user-generated content, to celebrate their love for Mickey and dominate the conversation on social media.
From the initial creative proposals presented, Share A Smile was chosen. The idea delivered a retail branding headline design with additional in-store promotions and publicity angles.