Premium packaging, with its multiple layers of complex finishes, materials and print effects, has a reputation for being very difficult to prototype – especially when glass materials are involved. But with the latest CGI technology, we can bring these luxury products to life, as photorealistic 3D visualisation assets. And that’s exactly what we did for Scotch whisky brand Balblair.
With a vast range of print intricacies and innovations, Balblair’s 10- and 15-year editions are sold featuring an elegant glass bottle with multiple labels, cap and closure designs, all encased in secondary gifting cartons. The hero products, 18- and 25-year impressions for travel retail, come in stunning rigid presentation cases with slide-out drawers, finished with multiple high-end print effects and ribbons. These are luxury purchases with prices to match.
With a rebrand in progress, they needed a way to see how their refreshed look and feel would work on the bottles and cases for its impressions aged from 8 to 25 years.