Transforming and future-proofing business processes.
With half of the world’s population under 30 years old, consumer mindset and behaviour have completely shifted. Since the turn of the millennium, 53% of Fortune 500 companies have disappeared – unable to change with their markets. Only 47% transformed their businesses and survived.
One of our clients, a global consumer tech company, was also facing a shift in their business from being a leading software provider generated by version release cycles to expanding into hardware and accessories driven by consumer demand. Operating in a world of telling the consumer what they wanted and when was no longer a reality for them. Customised products, multi-channel access and brand consistency became critical for relevance, engagement and sales.
The shift drove up the sheer quantity of artwork demanded of their creative workflow and processes, impacting the quality and speed of delivery. Addressing this became an urgent challenge.
They asked us to think differently and help them find a truly tailored, innovative solution. Through the creation of a technology and service platform combined with expert project management, we were able to build and manage a customised and streamlined global workflow.
The results spoke for themselves: complexities were simplified, time to market reduced without impacting quality, and unprecedented costs were saved. And our commitment to ongoing improvement has cemented their long-term partnership with Spark – ready for whatever the future brings.