Can centralisation and creativity really coexist?
We recently helped Netflix deliver their outdoor print and digital campaign across Europe, for the launch of The Politician and The Irishman. Why did they choose Spark? Because we’d proven ourselves in making a creative and operational difference.
“Netflix is a beast of an organisation,
you have seamlessly come on board”
So let’s rewind: our relationship with Netflix began on the launch of their TV series, Disenchantment, with a project to optimise their out-of-home home creative adaptation, localisation and production. They challenged us to streamline their process but retain the creative capabilities of supporting multiple territories. Our solution maximised reuse of existing assets across media placements, reduced demands on their teams and guaranteed best in class quality. All without hampering creativity on premium placements and agility in taking advantage of last-minute media buys.