Streamlined media creative origination and delivery.
Netflix asked us to run a trial to optimise their out of home media artwork production process. They were looking for a streamlined, low-touch process capable of supporting multiple territories which maximised reuse of existing assets across media placements, reduced demands on their internal producers and ensured artwork quality and consistency. All without hampering creativity on premium placements and agility in taking advantage of last-minute media buys.
This started with a live trial for the multi-territory launch of a major new TV series. We began by performing rigorous analysis of creative requirements within the media plans and exploring the potential for rationalisation. We were then able to recommend a streamlined creative adaptation and production approach that focused on upstream planning to allow efficient downstream execution across over 150 different placements.