Our 5-year partnership with Boots continues to grow
Starting with structural and print innovations, it grew to include trend analysis and supporting concept design, through to design execution, artwork management and printing – the kind of end-to end project that our Total Package solution was developed for.
The 2020 challenge
After the 2019 advent calendar we worked on with No7 became the fastest-selling product on Boots’ website ever, we realised we’d have to raise the bar again to accomplish even more for Christmas 2020. Boots wanted to eliminate single use plastic entirely, and deliver a truly desirable range with fresh, contemporary design that maximised sustainability, down to being “under the tree ready” (meaning the consumer didn’t need to rewrap the products to gift them).
Our graphic designers, structural engineers and artworkers are a single, connected, and hugely creative team, so the innovation workflow was as seamless as the quality of design was brilliant. The addition of inhouse proofing and CAD sampling equipment, and the involvement of experienced print advisers enabled them to prototype rapidly and present ideas effectively. Our cloud-based file systems, powered the project to continue without disruption, despite unexpected mass remote working through much of 2020.