Our client was working with multiple partners to adapt and localise their sales and marketing assets. The brand’s subsidiaries were requesting assets independently and with no transparency, from separate agencies for translation and DTP, and order collation, review and publishing. This disjointed approach led to long lead times, reduced content reuse and inefficiency.
We took on translations and DTP only, so that digital and physical marketing assets were created under one roof, ensuring consistency across all content. As we already handled the translation for the products, we could leverage that content to improve consistency across comms materials and create meaningful savings on translation costs. With understanding of the entire process, we could identify the client’s challenges and the disconnects, propose a workflow and tool solution, and deliver it within 30 days. Our single system solution brought together subsidiary orders, gaining content and time efficiencies. Integrating the review process through an inbuilt review tool enabled us to manage the entire process, all the way to delivery into the client’s Digital Asset Management (DAM) system for further reuse.
After just one cycle of our process reengineering, we achieved 10% cost savings and cut 8 days off review lead times, while delivering a low-touch client experience and streamlined process for subsidiaries.