Fresh squeezed web strategy and design
eCommerce is the preferred way to shop for a growing number of consumers. So, with nearly 90 different juices in four unique categories, a consumer’s ability to find and order exactly what they want on a website is crucial. At the same time, Lakewood Organic wanted to ensure the brand’s values – natural, healthy living – were apparent.
Our objective was to create and implement a responsive design that improves overall site architecture and navigation. Ensure the website enhances the ongoing evolution of the brand’s personality.
We analyzed Lakewood’s existing web presence and incisively dissected their target audience segments to develop a comprehensive strategy.
We built in several custom features including an interactive store locator and an easy-to-navigate product database.
The new website integrates with their existing eCommerce site. It is backed by a new, user-friendly content management system for faster and less-costly updates. Presentation of new products, along with taking down discontinued products has been streamlined. A strong balance has been achieved between retailer support and eCommerce activation.
