Scalable e-commerce imagery optimisation through digital rendering.
Kimberly-Clark Professional wanted greater product stand-out through e-commerce channels, which were suffering from a lack of differentiation and critical information conveyance against competitors. The range encompassed 12 categories and over 1,000 products across the EMEA region.
We developed a suite of hero images for online retail. Starting by focusing on one category, we created a set of design standards that reflected best practice recommended by key e-commerce platforms. Upon approval, these were then rolled out across the category and we delivered a full range of 3D rendered images. A new set of iconography was also created to better communicate product features and benefits.