Digital rendering and optimisation of standout e-commerce imagery.
Kimberly-Clark Professional wanted greater product stand-out through e-commerce channels, which were suffering from a lack of differentiation and critical information conveyance against competitors. The range encompassed 12 categories and over 1,000 products across the EMEA region.
We developed a suite of hero images for online shopping channels. Starting by focusing on one category, we created a set of design standards that reflected industry best practice and the criteria set by key ecommerce platforms. Upon approval, the standards were then rolled out across the category and we delivered a full range of 3D rendered images. A new set of iconography was also created to support the communication of the product features and benefits.