Creating immediate in-store impact with our awesome new tech.
We cut through fierce in-store competition, connecting with shoppers in a meaningful, exciting way.
We transformed the features and benefits of the Electolux UltraCare into a Virtual Reality roller-coaster ride, whisking the shopper through the inner workings of the washing machine.
Electrolux demonstrators used the VR headsets in-store as a great conversation starter with shoppers. Not only did this cause a real buzz at the time, but customers were able to share the experience at home - thanks to branded Google Cardboards with an app that we created for them to take away.
Electrolux and their retailers have been enormously positive about the response across the pilot stores, so we’re really excited to see the concept being rolled out.