Creating immediate in-store impact with our awesome new tech.
We cut through fierce in-store competition, connecting with shoppers in a meaningful, exciting way.
We transformed the features and benefits of the Electolux UltraCare into a Virtual Reality roller-coaster ride, whisking the shopper through the inner workings of the washing machine.
Electrolux demonstrators used the VR headsets in-store as a great conversation starter with shoppers. Not only did this cause a real buzz at the time, but customers were able to share the experience at home – thanks to branded Google Cardboards with an app that we created for them to take away.