Interactive, multi-sensory display for parents and kids.
Hands-on engagement with Disney Junior for children, that also connects parents with the brand values and educational qualities.
Our design for the Disney Junior interactive zone captured the attention of pre-schoolers in-store, increasing dwell time which led to increased sales.
Interactive components were designed to give a child a multi-sensory experience spanning sight, sound, motion and touch.
Digital components leveraged the Disney Junior IP by giving children access to Disney game content and character interaction. In addition to permanent mechanical and digital components, we also designed, produced and installed impactful multi-dimensional cardboard POS, floor graphics, standees and aisle signage.
The display resulted in 34% more sales compared to non-branded stores. Of the 38 Toys “R” Us stores the 4 branded ones alone lifted sales by 5%.
