Engaging and exciting influencers.
Disney needed a new way to impress and delight journalists and influencers in anticipation of a special preview screening of Guardians of the Galaxy Vol. 2.
Great structural design plus clever technology can transform a product into an experience, so we set about bringing Star-Lord’s iconic Walkman to life, to remind our target audience of how great the first film was, and to get them excited about the new release.
Using cardboard engineering we recreated the legendary outer pack of the Walkman, and sent it out with a link to our microsite.