Unifying a much-loved movie back catalogue and rekindling consumer engagement.
Everyone knows Disney’s timeless classics – our challenge was to make them fresh again and stimulate renewed excitement in modern audiences.
We helped Disney Home Entertainment create a collectible, covetable DVD range. Spanning 52 titles across old classics and new favourites in beautiful new packaging.
We asked some important people – children – what’s so special about Disney films. They told us they always love the film’s hero, thus giving us the simple concept that brings this whole diverse range together.