Disney wanted to bring together their 55 incredible “Classics” in one collector’s package.
We began by designing a beautiful 30-page hard-bound Layflat Book, to hold the 55 discs. To delight collectors, we used the original theatrical poster artwork in our design, alongside our existing “Classics” key art executions. A beautiful 80-page Dorling Kindersley book was included. A gold-foiled rigid slipcase and outer o-ring housed the whole collection.
By engineering a single design across Blu-ray and DVD, we were able to make considerable production efficiencies for our client.
We then printed the materials with our sister company in Poland, before delivery direct to the distribution centre – an end-to-end approach that streamlined production for our client.