A Magical Digital Christmas
Our partner Disney asked us to generate a concept-to-execution Christmas campaign for some of their favourite films, including Coco, the latest Wreck-It Ralph and The Incredibles 2. The campaign had to connect to families emotionally at this cluttered time of year, leverage and highlight some of the key titles available, and promote digital ownership – all in a way that embodied and built on the Disney brand.
Our design team relished the creative challenge and freedom of the brief and offered four distinct routes, one of which the brand teams immediately connected to Disney Magic.
The creative executions included a range of key art options, a host of digital display assets, printed materials and video, as well as interactive Facebook executions. The campaign was also fully localised to run across multiple territories. Our client was delighted with the campaign, as were the local brand teams across the territories.
“It was easily the best key art we saw and really brought out the emotions and themes of Christmas that we wanted”
Disney DMD Team
