Fun, dynamic and effective integrated campaign.
For Disney’s ‘Back to School’ drive, we created a fully integrated campaign that stayed away from the usual “back to school” trope and instead inspired families with a fun and dynamic ‘full steam ahead’ connected message.
We produced the creative concept, print and online advertising executions and the AV style guide. The premise was Disney XD as a crazy, quirky machine, pumping content at full speed into your room. We illustrated the machine and created a storyboard, developed a 3D scene and video, and print materials.