Design to delivery of beautiful, premium gift packs.
Christmas gifting is of crucial importance to beauty brands, but also creates an intensely competitive landscape for cut-through. Clarins wanted to ensure that cut-through when they approached us to develop a new packaging design and structure for their 2018 Christmas gifting advent calendar. Having produced this offer for the last 2 years, they were looking for step change innovation, unique packaging formats and a compelling proposition on shelf and online. They required men’s and women’s variants with the option to share the structure with Mugler Fragrances and their retailer exclusive products for Selfridges.
Leveraging our unique blend of capabilities, we put together a multi-skilled team covering graphic design, structural design, print technical and print operations to support and understand Clarins’ key aspirations.