Optimising business processes for a changing consumer landscape.
With half of the world’s population under 30 years old, the consumer’s mindset and behaviour are continuously changing.
Since the turn of the millennium, 53% of Fortune 500 companies have disappeared. Only 47% transformed their businesses and survived.
One of our clients, a global consumer tech company, was facing a shift in their business from being a leading software provider generated by version release cycles to expanding into hardware and accessories driven by consumer demand. Operating in a world of telling the consumer what they wanted and when was no longer a reality for them. Personalised experiences, multi-channel access and brand consistency was critical for relevance and engagement.
They asked us to think differently and help them find a truly innovative solution.
At Spark, we believe the root of success is connecting consumers in a meaningful way at every touch-point.
Through the creation of a technology and service platform, we were able to build and manage a customized global workflow. The results spoke for themselves: complexities were simplified, time to market reduced and unprecedented costs saved.
We’re committed to maintaining the virtuous cycle of curiosity and creative problem solving across the connected moments of truth. This approach has cemented a partnership for the long haul and means we’re ready for whatever the future brings.