Updating and modernising a leading brand.
With consumer awareness at a high, Birds Eye was ripe for a brand refresh while introducing game-changing innovation.
Answering the needs of busy families, Birds Eye created Steamfresh, a new easy-prep microwave product that steamed frozen vegetables right in the bag.
First, we updated their brandmark to make it more contemporary, without sacrificing its primary equities. Then we moved to the package, celebrating the marriage of taste, health and convenience.