GOLD – Consumer Electronics –
PINNACLE AWARD –
Star Wars is one of the largest global franchises of all time. So for the Home Entertainment release of Star Wars: The Last Jedi, we designed stock-holding displays for the busy fast moving retail environments of JB Hi-Fi and Big W. These stock holding displays had to be visually unique, extremely dynamic and resonate with the fans of the Star Wars franchise as well as excite and engage staff of each retailer.
When considering the structural design, all components were fabricated from recycled board and printed using Soy based inks. The units were designed to be as easy to assemble as possible. As well as being visually stunning, the stock weight of the small footprint JB Hi-Fi AT-M6 unit was high (240 units) and for the Big W front of store display (192 units). JB Hi-Fi had all AT-M6 units placed at front of store vs stores that did not have the fixture and the Big W stores that had the display moved up their ranking by 10 positions vs stores without.
Retail staff and fans alike were enthralled by the display with requests by both to take the displays home once the campaign had finished.