Projection mapping (or spatial augmented reality, if you want to get technical), is projection technology used to turn objects – even major landmarks like Buckingham Palace – into display surfaces for video projection. They’re often seen at arena music tours or in New Year’s Eve celebrations, but thanks to cutting-edge laser projectors becoming small, sleek and extremely portable, they now also present huge and untapped potential for spectacular – and scalable – retail and experiential displays. If you know how to use them, that is.
As is often the case, the tech is nothing without precise and stunning design. You need a team skilled at fusing the two. At Spark, we’re always looking for interesting ways to merge design and tech, putting it to work for our clients in a commercially viable way. We’ve been having lots of fun with our partner Epson’s latest LightScene™ laser projector, creating a demo to show how projection mapping can be harnessed to bring disruptive and engaging retail display designs to life, and put even the most opulent traditional displays to shame.
Sparks lots of possibilities, right? If you’re intrigued, get in touch – we’d love to chat more about how we can help you create traffic-stopping displays.