The Times recently reported that Outernet, London's new culture, arts and media district, is on course to be among the UK's most popular tourist attractions. And Secret London named it one of the most exciting additions to London's cultural offering.
Outernet is an immersive cultural district in the heart of London where communities come together to enjoy culture in breath-taking new ways. It features the best content and latest digital technology to create new experiences for music and entertainment.
Outernet London
Get ready, it's coming to America!
Our team relished the opportunity to partner with Outernet and dive into the captivating new technology, optimizing the multi-screen capabilities to deliver custom, next-level creative. For our first project, the team created large format Ultra HD screens for the Now Trending and Arcade spaces. An exclusively curated long-form montage was played throughout launch day followed by a shorter rotation for the sustained campaign. Visitors loved dancing along with Wednesday Addams to the routine choreographed by Jenna Ortega herself.
As a result, we soon became partner of choice for Netflix and their regular building wrap placements from Glass Onion: A Knives Out Mystery, to Luther and Lewis Capaldi: How I'm Feeling Now.
Last month, we produced a 7-minute Ultra HD sequence, to accompany an interactive experience of the classic Guess Who game for the launch of Murder Mystery 2.
And most recently, to mark the release of Obsession, we took over the Arcade space and filled the room with tantalizing CGI animated imagery, synched to Kylie Minogue's lyrics.
