Challenge

Microsoft was undergoing a business transformation. Their existing launch processes were unable to keep pace with the increased release cycles of hardware launches, expansion of marketing channels and proliferation of assets.

Solution

We created an agile and secure marketing workflow platform that encompassed process enhancements and automated tools for a comprehensive range of product components. Transparent tracking optimized the marketing and manufacturing supply chains eliminating duplicative processes and reducing vendor costs.

Results

Significant savings of $10m (first year).

“Spark has enabled Microsoft to massively increase the scale of our business”

Microsoft